GetResponse Review (2026): One Workflow, Then Unlimited

Written Jul 15, 2026Figures re-read Sep 24, 2026

GetResponse draws the clearest line of any platform in this comparison, and it is not a flattering one. Starter includes exactly one custom automation workflow. Marketer and Creator both include unlimited automation workflows. There is no partial credit: if you want a welcome sequence and a re-engagement sequence running at the same time, Starter cannot do it at any list size.

In exchange, GetResponse is the most transparent pricing page in the category — both billing terms published, a full contact ladder, and an annual discount stated as a flat 18% rather than an introductory rate that later snaps back.

Where it stops

Best for: buyers who want unlimited workflows with a published monthly price and no annual lock-in

8.2/10

Marketer is the plan, and it is fairly priced for what it does. Starter is a campaign sender with one automation attached, and should be read that way rather than as a cheap automation plan. The pricing page is the most honest in this comparison — until a seasonal promotion is running, at which point read carefully.

What it lets you build

Unlimited automation workflows from Marketer upward
Both monthly and annual prices published across the whole contact ladder
The annual saving is a flat, durable 18% rather than a first-term discount
Marketer's premium over Starter stays almost flat in cash as the list grows: $40 a month at 1,000 contacts, $41 at 5,000
Landing pages, webinars and the wider toolkit are included rather than sold as separate products

Where the track ends

One custom automation workflow on Starter is the tightest entry cap in this comparison
Enterprise pricing is not published at all
The pricing page carries machinery for a seasonal promotion; a countdown price is not the plan price
The page serves different currencies by region, so a euro figure and a dollar figure for the same plan are not the same number

Starter is not an automation plan

It is worth being blunt about this, because GetResponse's own marketing is not. One custom automation workflow means one — a single flow, running one shape of sequence, for everybody. That covers a welcome series and nothing else. The moment you want a separate flow for people who bought, or for people who went quiet, you are on Marketer.

This is actually more usable than a step cap for some buyers. ActiveCampaign's Starter lets you build several automations but keeps each of them five steps deep; GetResponse's Starter lets you build one automation as deep as you like. If you genuinely have one sequence and it is complicated, GetResponse's version of the limit is the better one to live under.

Both ladders, in full

Read at GetResponse's own pricing page on 24 September 2026, in US dollars, with no promotion active.

GetResponse monthly and annual prices by contact count, read 24 September 2026
Contacts	Starter monthly	Starter annual	Marketer monthly	Marketer annual
1,000	$19	$15.58	$59	$48.38
2,500	$29	$23.78	$69	$56.58
5,000	$54	$44.28	$95	$77.90
10,000	$79	$64.78	$114	$93.48
25,000	$174	$142.68	$215	$176.30

The Creator tier sits above Marketer — $69, $79, $109, $134 and $249 monthly at those same contact counts, and $56.58, $64.78, $89.38, $109.88 and $204.18 billed annually — and also carries unlimited workflows. Enterprise is not published.

Notice what the Starter and Marketer columns do. At 1,000 contacts, unlimited workflows cost $40 a month more. At 25,000 they still cost only $41 more — against a Starter subscription nine times the size. The cash gap barely moves while the bill around it grows, so the workflow cap becomes an increasingly silly reason to stay on Starter.

The promotion trap on this page

GetResponse's pricing page contains the apparatus for a seasonal discount — a countdown, a headline promising a percentage off, and a promotional price field. On the day we read it, the promotion was switched off and the discount was set to zero, so the figures above are the standard plan prices.

If you land on it mid-promotion, the price you see is a promotional price and the renewal is the one in the table above. That is not dishonest of GetResponse — the mechanism is normal in this industry — but it does mean a figure copied from the page during a sale and published as "GetResponse's price" will be wrong for most of the year. It is one reason every number on this site carries a date.

Currency, and why third-party tables disagree

GetResponse serves prices in the visitor's local currency. One of our reads of the same page returned euros — €16 for Starter at 1,000 contacts against $19 in dollars — which is not a conversion of the other, but a separate price list. Any comparison table that does not say which currency it read is comparing two different products, and that accounts for a good share of the variation you will find in listicles about this platform.

What else is in the box

GetResponse is broader than an email platform, and on the higher tiers that breadth is part of what you are paying for: landing pages, conversion funnels, webinars and paid-advertising integrations sit alongside the automation builder rather than as separate products with separate bills. For a small business that would otherwise buy a landing-page tool as well, that changes the comparison — the Marketer premium over Starter starts to look like two subscriptions rather than one.

Whether that matters depends entirely on whether you would have bought those things anyway. Bundles are only cheap when you use them, and a platform's extra modules are the easiest thing in software to pay for and never open. The test is the same one as for the workflow cap: write down what you actually intend to run this quarter, and price only that.

Who it is for

Buy Marketer if you want unlimited workflows, a published monthly rate, and the option to stop paying next month rather than next year. That combination is rarer in this category than it should be, and it is GetResponse's strongest argument.

Buy Starter only if you are sending campaigns and want one automation alongside them. If you want several, the comparison of every platform's workflow cap lists two whose entry plan has no cap at all. If you are weighing GetResponse against the other default in this category, the ActiveCampaign head-to-head puts the two ladders side by side, and the alternatives roundup covers what to do if neither fits.

GetResponse questions

How many automation workflows does GetResponse Starter include?

One custom automation workflow. Marketer and Creator both include unlimited automation workflows. That is a limit on the number of separate flows rather than on how deep any one of them goes, so a single complex sequence is fine on Starter and two simple ones are not.

What does GetResponse cost per month?

At 1,000 contacts on 24 September 2026, Starter was $19 billed monthly and $15.58 billed annually; Marketer was $59 monthly and $48.38 annually. At 5,000 contacts those were $54 and $44.28 for Starter, $95 and $77.90 for Marketer. Annual billing takes a flat 18% off across the ladder.

Is GetResponse's annual discount an introductory offer?

No. The 18% is applied to the annual term across every plan and contact size, not as a first-year rate that reverts later. That is different from platforms whose cheap first term renews at a higher one, and it is the reason the annual column here can be quoted as a price rather than as a promotion.

Why does GetResponse's price look different when I check it?

Most likely currency or a promotion. The page prices in the visitor's local currency, so a euro figure and a dollar figure are separate price lists rather than conversions. It also runs seasonal promotions with a countdown; that price is promotional, and the standard ladder is what renews.

Working out which platform to pay for? The comparison of email automation software by what each plan actually lets you build puts every cap and price in one table, and the CRM-plus-automation page covers the suites that keep contacts and sequences in one place.