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Every workflow cap, every price, dated

Your automation stops where your plan stops

See every plan’s limitCRM + automation

Most email platforms do not charge you for automation. They charge you for how much of it you are allowed to build — five actions here, one workflow there, one active journey on the cheap tier. This site reads that number off every vendor's own pricing page, dates it, and puts the cost of removing it next to the cost of living with it.

Read at the vendor’s own page · monthly and annual · no invented open rates

01Triggersomeone signs up or buys02Waithold an hour, a day, a week03Conditiondid they open it?04Emailthe message goes out

One automation, four stages. What every platform on this site charges for is how many of these stages you are allowed to build.

What an uncapped automation costs, per month

  • Moosend$7

    Pro: no published cap · 500 contacts, billed annually

  • ActiveCampaign$15 → $49

    Starter: 5 actions per automation — Plus lifts it · 1,000 contacts, billed annually

  • GetResponse$19 → $59

    Starter: 1 custom automation workflow — Marketer lifts it · 1,000 contacts, billed monthly

  • Mailmodo$27 → $79

    Lite: 1 active journey — Pro lifts it · 500 contacts, billed annually

  • Encharge$79

    Growth: unlimited flows · 2,000 subscribers, billed yearly

  • Ontraport$83

    Plus: automation included, 1 user · starting price, billed annually

Solid bar: what the cheapest paid plan costs. Hatched bar: what moving to the plan without the automation limit adds. Every figure is the one printed in the table on this page, read at each vendor’s own pricing page on 24 September 2026. Contact sizes differ by vendor and are named on each row, so the bars compare the cost of an uncapped workflow, not the cost of an identical list.

From the workbench

All notes →

Email Automation Workflows Explained (2026)

Trigger, wait, condition, send — the four parts every automation is built from, why platforms meter them differently, and how to count yours before you buy.

Sep 9, 2026

AI Email Automation Tools (2026): What Vendors Actually Publish

Nearly every automation platform now advertises AI. Here is what each one names on its own pages, what those features do, and why no ranking of them is honest.

Sep 2, 2026

GetResponse Alternatives (2026): Seven Platforms, Seven Caps

If GetResponse's one-workflow Starter plan or its price at scale does not suit, here is what else exists — and what each of those platforms rations instead.

Aug 26, 2026

ActiveCampaign vs GetResponse (2026): Two Ways to Cap a Workflow

One limits how deep each automation goes; the other limits how many you can have. Both ladders side by side, with the billing terms that make them comparable.

Aug 19, 2026

Mailmodo Review (2026): One Active Journey on Lite

Mailmodo meters automation in active journeys — one on Lite, ten on Pro. What interactive AMP email buys you, and what the metering costs.

Aug 12, 2026

Encharge Review (2026): Unlimited Flows at the Entry Tier

Encharge starts at $79 a month with unlimited flows and unlimited team members — the opposite trade to every cheap plan in this category. Who that suits.

Aug 5, 2026

What this site is for

Triggerhouse answers one question: on the plan you would realistically pay for, how much of an automation can you actually build? That is a different question from "which platform is best", and it has a harder answer, because the limit is rarely on the pricing page's headline. It is three clicks down, in the feature list, written as a number of actions or workflows or journeys — and it is the number that decides whether the sequence you have in your head is buildable at all.

The answer changes by platform and by tier, so every page here carries the date it was read, the billing term, and the list size the price applies to. Where a vendor publishes nothing, this site prints nothing rather than filling the gap with an estimate.

What you will not find here

No open rates, no inbox-placement scores, no deliverability percentages, no "we tested forty platforms". Nobody here ran those tests. Those figures depend far more on your list, your sending domain and your history than on which builder drew the workflow, and a number nobody measured reads on the page exactly like a number somebody did.

You will also not find a discount code, because none of the programmes behind the links on this site permit one, and a fake saving is worse than no saving. Where a vendor publishes a real annual-billing price, that price is printed beside the monthly one and labelled.

Start with the comparison of email automation software by what each plan lets you build, or, if a human has to pick up the thread when somebody replies, with the suites that carry a CRM alongside the automation.

Frequently asked questions

What is email automation, as distinct from email marketing?
Email marketing sends a message you decide to send; email automation sends a message a rule decides to send. The rule has three parts — a trigger (somebody subscribed, bought, or stopped opening), an optional wait, and a condition that checks something before the send. Once those three exist, the same sequence runs for every contact who meets it, at whatever hour they meet it, without anybody pressing send. That is the whole idea, and it is why the feature a platform meters is rarely the email itself but the number of steps and workflows you are allowed to wire together.
Why does the cheapest plan on most platforms make automation almost useless?
Because the entry plan is usually metered on the automation, not on the sending. Read on 24 September 2026: ActiveCampaign's Starter plan allows five actions per automation; GetResponse's Starter plan allows one custom automation workflow; Mailmodo's Lite plan allows one active journey; on HubSpot's free tier, one automated action. A welcome sequence with a wait and a single condition can exhaust that on its own. The honest way to price these platforms is therefore not by their advertised entry figure but by the first plan that removes the limit.
Is there a platform where the cheap plan does not cap workflows?
Yes, and they are worth knowing about. Moosend's Pro plan publishes no cap on multi-step automation workflows and was $7 a month billed annually, or $9 billed monthly, at 500 contacts. Encharge advertises unlimited flows and unlimited team members on its entry Growth plan, at $79 a month billed yearly for up to 2,000 subscribers. Those are very different price points because they are aimed at very different buyers, but in both cases the workflow builder is not the thing being rationed.
Do I need a CRM as well, or is an email platform enough?
You need a CRM alongside automation when a human has to pick up the thread — when a person replies, a deal has stages, and somebody has to know what was said last. If your sequences run start to finish without anybody stepping in, an email platform with a workflow builder is enough. The suites that combine both, such as Keap, Ontraport and HubSpot, charge accordingly, and two of them meter on seats rather than contacts, which changes the arithmetic completely once a second person needs a login.
Why are there no open rates or deliverability scores anywhere on this site?
Because nobody here measured them. Open rates, inbox placement and deliverability percentages are easy to publish and almost impossible to verify: they depend on your list, your domain and your sending history far more than on the platform, and a figure nobody measured reads exactly like a figure somebody did. What this site does instead is read the published plan limits and prices, name the billing term, date them, and say plainly when a vendor publishes no figure at all.