Who pays this site, who does not, and the rules either way

This site makes money from partner programmes. If you follow a marked link and later subscribe to that platform, it pays Triggerhouse a share of what you pay. You pay the same either way — there is no code, no special rate, and this site would not be allowed to offer one even if it wanted to, because the programmes behind these links forbid coupon and discount placements.

The platforms that pay this site

ActiveCampaign, GetResponse, Keap, Ontraport, Encharge, Mailmodo, Moosend and HubSpot. Every link to these carries the sponsored and nofollow attributes, passes through an address on this domain beginning /go/, and appears with a note beside it saying what it is.

Most of these pay a recurring share for a limited period rather than a one-off bounty, which is worth knowing because it shapes the incentive: this site is paid more if you stay subscribed than if you sign up and leave. That happens to align with recommending software you will not regret, which is the only reason the arrangement is tolerable.

The platforms that pay this site nothing

• Brevo. Its affiliate programme declines sites without existing traffic, so there is nothing here to sell. Brevo is covered, recommended where it is the right answer, and linked plainly — no /go/ address, no sponsored tag.
• Mailchimp. No in-house publisher programme exists. A network offer does; this site does not take it.
• Klaviyo and Salesforce. Both run partner programmes for agencies and technology vendors, not for publishers.
• Free tools generally, including HubSpot's free CRM. HubSpot pays on paid plans, so a free signup earns this site nothing. It is still the honest recommendation for a small team that needs contact records more than sequences, and it is recommended on that basis.

When one of these is the better answer, it gets said. A page that only ever recommends the platforms that pay is not a comparison, it is an advertisement with a table in it.

The rules this site holds itself to

1. The order of a comparison is set by the published plan limits and prices, both dated and both checkable on the vendor's own site. A commission rate has never moved a row.
2. No discount codes, promotional boxes or "exclusive deal" language anywhere, on any page. Where a vendor publishes an annual-billing price, it is quoted as the vendor's own published price with the date.
3. No partner link ever appears inside a numbered how-to step. If a set of instructions tells you to do something, the instruction is not also a sales pitch.
4. No paid search is run on any platform's brand name, and no domain or brand used by this site contains a vendor's trademark.
5. Platforms that pay nothing appear in the same tables, with the same detail, as platforms that pay.

What a refusal looks like here

Refusals are published rather than quietly made. Brevo is the clearest: it is a capable automation platform, it is covered on the money page, and this site earns nothing from it and links it plainly. Keap is another kind of refusal — it does pay this site, and its entry is still the most cautionary one on the site, because it requires implementation services whose cost it does not publish.

If a programme's terms ever required this site to soften a limitation, hide a fee or drop a competitor, the link would come out and the reason would be written here. A disclosure that can be quietly reversed is not a disclosure.

If you would rather not

Nothing here depends on your using a partner link. Every platform on this site can be reached by typing its name into a search engine, and the comparison above works exactly the same either way — that is why the figures carry dates and sources, so you can check them without going through anybody. If something on this page looks wrong, write to [email protected].